FEVE (European Container Glass Federation) survey confirms that the vast majority of European consumers highly prefer glass to other packaging materials. 74% of consumers would recommend glass as better packaging option.
Taste, health and environment are the 3 top reasons consumers prefer glass
Main perceived qualities of glass are taste preservation, health safety and environment friendliness.
54% of European consumers think glass best preserves taste.
48% prefer glass to other materials for health and safety reasons in fact consumers perceive glass as having the lowest interaction with the content.
43% prefer glass because it is environment friendly.
More consumers want glass than what is available in the shops!
Glass packaging industry ‐ Growth potential in water, fruit juices and dairy products
The survey shows that there is certainly growth potential for the glass packaging industry in the mineral
waters market, juices, soft drinks, milk and yoghurts to meet consumer demand.
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